# Shopware 6

> Tracking on Shopware 6 via Google Analytics 4 – the tracking code in the theme and Google Analytics on the sales channel. The standard confirmation page is read even without Google Analytics. No app from us yet.

Shopware 6 is tracked via the [Google Analytics route](https://www.affilyflow.com/en/docs/reference/google-analytics): the tracking code sits on every page, and Shopware's built-in Google Analytics sends the purchase to Google Analytics 4 from the order confirmation – with order number, amount, tax and shipping. The tracking code reads that, and we calculate commission on the goods excluding VAT and shipping. Shopware's standard confirmation page also writes the same figures into the page's HTML, and the tracking code reads them directly – so the purchase is reported even when Google Analytics isn't running.

> [!NOTE]
> We don't have a Shopware app yet. This guide is written from Shopware's documentation and storefront source code and has not yet been verified on a real Shopware store: we don't know whether the confirmation page's hidden elements exist in 6.5/6.6 and in third-party themes. Run a test purchase before you rely on it.

## Before you start

- Access to the theme (or a developer) and to the sales channel settings.
- The snippets from **Program → Setup** in Affilyflow, where your store ID is already filled in. In this guide, `DIN_BUTIK` stands for your store ID.
- Setup usually recognises Shopware on its own. If it is not selected, choose **Shopware 6** under *Other systems*.

## 1. The tracking code on every page

Shopware has no field for head code in the admin itself. Add the code to your theme (for example by extending `storefront/layout/meta.html.twig` in the theme's base template) or through a plugin or app that adds a script to every page.

```html title="Tracking code – goes on every page"
<script src="https://app.affilyflow.com/t/DIN_BUTIK.js" async></script>
```

The code must be on every page of the sales channel affiliates link to – including checkout and the order confirmation (`frontend.checkout.finish.page`). Shopware Cloud stores can't install plugins; there, the theme or an app is the route. If you don't have access to the theme, send the guide to your developer with **Send to developer** in Setup.

## 2. Switch on Google Analytics on the sales channel

Go to **Sales Channels → your storefront → Analytics**, enter your **Measurement ID** (G-…) and save. Shopware sends `purchase` to Google Analytics 4 from the order confirmation without any extensions – with `transaction_id` (the order number you see in the admin), `value`, `tax`, `shipping` and `currency`.

**How we calculate:** Shopware sends shipping *including* VAT (gross for B2C) and `tax` as all of the VAT. The base is therefore `value − shipping` (the goods including VAT) multiplied by `(value − tax) / value` – the goods excluding VAT and shipping, after discount. Setup stores this rule on the store when you choose Shopware – there is nothing for you to configure.

**Without Google Analytics:** the standard confirmation page writes `data-order-number` and a hidden element with `data-value`, `data-tax`, `data-shipping` and `data-currency` into the page. The tracking code reads them directly, using the same rule as the Google Analytics event, and reports the same order only once. Shopware's Google Analytics only starts after cookie consent; the direct reading follows the tracking code's own consent rules (see [Consent and cookies](https://www.affilyflow.com/en/docs/store/consent-and-cookies)).

### For developers: if the theme lacks the elements

If your theme lacks the elements on the confirmation page, a developer can add the [sale line](https://www.affilyflow.com/en/docs/reference/sale-line) to the theme's finish template (`storefront/page/checkout/finish`). `positionPrice` is the goods without shipping; whether it includes VAT depends on the customer group (gross for B2C). `data-affilyflow-vat` removes the VAT – 25 is the Danish rate, change it to yours, and remove it for a net customer group.

```twig title="checkout/finish · order confirmation only"
<div hidden data-affilyflow-order="{{ page.order.orderNumber }}" data-affilyflow-total="{{ page.order.price.positionPrice }}" data-affilyflow-vat="25" data-affilyflow-currency="{{ page.order.currency.isoCode }}"></div>
```

The line has not yet been verified on a real store – test it with a test purchase and check the amount in the live test. Use one route only: the line *or* Google Analytics – otherwise the same purchase can be reported twice.

## 3. Test

Go to the **Test tracking** step in Setup, press **Open test link** and place a test order in the tab that opens. Stay in Setup – the live test shows the test click and the purchase with order number and amount, and asks whether the amount is right. A test purchase gives no commission and no fee. A purchase without a click from a link is not counted.

If the sale doesn't appear: check that the tracking code is on the order confirmation page too, and – if you rely on Google Analytics alone – that the Measurement ID is set on the right sales channel and that you accepted statistics cookies. See also [Testing and troubleshooting](https://www.affilyflow.com/en/docs/store/testing-and-troubleshooting).

## Common problems

| What you see | Cause |
|---|---|
| Setup can't find the tracking code | The code is in a different theme from the one the sales channel uses, or the theme hasn't been recompiled. |
| Clicks, but never sales | The tracking code is missing from the order confirmation, or the theme has removed the confirmation page's hidden elements and Google Analytics is switched off. |
| The amount is too high for B2B customers | Net customer groups send amounts excluding VAT. Write to us – we will adjust the VAT rule for the store. |

## Refunds

Shopware doesn't report refunds to us. You need to reject a refunded purchase yourself within the approval period – see [Approval and refunds](https://www.affilyflow.com/en/docs/store/approval-and-refunds).

Source: https://www.affilyflow.com/en/docs/store/shopware