Co-founder, product and technology
Loui Wagner
Builds Affilyflow – the affiliate network from Denmark where businesses and affiliates can see exactly what their partnership delivers.
Loui Wagner is a co-founder of Affilyflow, which he has built together with Alexander Matthiessen – from the first lines of code to the platform that today connects Danish businesses with affiliates who actually create sales.
At Affilyflow, Loui is in charge of everything technical and the product: the platform from database to dashboard, the tracking system, the integrations, web and marketing. His principle is simple: affiliate marketing must be transparent to both sides of the table – the business must be able to see what each partnership delivers, and the affiliate must be able to trust their tracking and their payouts.
The background is practical: Loui has built and run affiliate sites in Danish niches himself for years and knows the frustrations from the affiliate’s side – delayed reports, opaque tracking and networks that feel like black boxes. Affilyflow is built as the answer, with Shopify integration and automated tracking at its core.
Alongside Affilyflow, Loui runs the other activities of Affilyflow ApS, including Linkfabrikken. He lives in Helsingør, where the company is based.
What Loui works on.
Product and platform
Development of Affilyflow’s dashboard and tools, so both businesses and affiliates have a full overview.
Tracking and infrastructure
The tracking system, the database and integrations such as the Shopify app – the whole engine room behind the platform.
Affiliate strategy
Hands-on experience from his own affiliate sites in Danish niches – used directly in the platform’s design.
User experience
Frontend and UX that make affiliate marketing accessible – also for businesses without a technical team.
Meet Alexander Matthiessen too – or read about the principles behind Affilyflow.
The network
See what we have built.
The platform explains itself, feature by feature – and the program catalogue shows the network’s real numbers.