Start an affiliate program for your web shop. Give your products more ways to reach customers.

You set your total price per sale. Our network fee is 20% of the total price, and the 80% goes to the affiliate as their commission. If you set 20%, they see 16% in the program – and that is exactly the 16% they get.

The difference from advertising is not the price, but the order of things. An advertising budget is spent whether anyone buys or not. Here the cost arises together with the revenue – and disappears again if you reject the order. Rejected sales count neither in commission owed, fee nor revenue. That makes the channel’s ROAS easy to read: you divide revenue by a cost that only contains sales you have accepted.

The money sits on a prepaid balance that you top up yourself by card – minimum DKK 500. You do not need to deposit anything to get started, though: if you create the account here, there is currently DKK 250 in starter credit on the balance as soon as your email is confirmed. Commission and fee – plus VAT for Danish stores – are reserved on the balance when the sale is recorded, and the panel always shows what has been deposited, reserved and is available – split into commission to the affiliate and fee to us, both in total and on every single sale. When there is enough usage to calculate from, the balance also shows how many days it will last, and warns below 14 days with a recommended deposit amount.

Choose according to what you sell, not what sounds cheapest. A percentage suits you when the basket varies; a fixed amount when it does not. For a lead program, you give your thank-you page and follow the installation guide, so sign-ups can be recorded correctly.

You can pause the program again with one click if you want to close it to new affiliates. A program with affiliates who have joined or recorded sales cannot be deleted – the accounts and the ongoing obligations survive, whatever gets clicked.

The rate is also a signal. An experienced affiliate does not compare rates alone; they work out earnings per click. A high rate on a range nobody buys gives them nothing, and a low rate on something that sells itself can beat it. If you want to see what the stores in the network actually offer right now, the rates are openly available in the program catalogue together with the cookie window and – for the programs that have measured enough traffic – their actual earnings per click.

A short window is cheaper and attributes fewer sales to the channel. A long window makes your program more attractive, because the affiliate gets the credit for purchases that mature slowly – and those are precisely the purchases content creates. If your products are something people read about for three weeks before they decide, 14 days is an expensive place to save.

We recommend 30 days as a starting point – it is also the default in the dashboard and the Shopify app. Content rarely sells the same day, and affiliates steer clear of short windows. And one caveat you should know before you choose 90: on desktop and Android the click lasts the whole window, but Safari and iPhone cut cookies set from JavaScript down to around 7 days. That applies to every affiliate network, not just us.

The window is locked on the click just like the rate, and the click’s age is measured by our server’s timestamp – not by anything the browser tells us. An extension therefore only applies to new clicks. There is one model, last click, and no fingerprinting or identity graph: the attribution rests on the click ID in the URL and a cookie on the customer’s device. That is why cookie consent on your site is worth getting right.

The whole mechanism – what is frozen when, what happens when cookies are cleared, and what we deliberately do not track – is in the guide to affiliate tracking and attribution. You set the setting itself under program terms.

It is the model that makes an affiliate program useful for SaaS and subscription boxes. An affiliate can work out what a customer is worth over a year, instead of only being paid for the first month – that is the core of recurring commission and revshare.

You decide which marketing channels are in play, and the choice is not a polite request: an affiliate simply cannot create a link for a channel you have switched off. In addition, you set two fixed rules: paid search (allowed, not on your brand name, or not at all) and coupon and cashback sites (allowed or not). The rest – your own free-text guidelines – is on the program page, where affiliates read it before they join. If you tighten a rule later, it only applies 14 days later, so affiliates have time to adjust; if you relax one, it applies straight away.

Discount codes can complement the affiliate link. If a code is used in a tracked order, the code and the discount amount are stored on the sale, so you can both see the discount. A code for all affiliates does not earn commission in itself – the link does. A personal code that you link to a specific affiliate earns that affiliate commission, even without a click – for example when the customer has declined cookies. A click always wins over a code.

If someone else is doing it, you enter your developer’s email address in the dashboard, and the whole platform-specific guide is sent to them with the code snippets. The email is built from the same source as the guide on screen, so the two never get out of step. WooCommerce and Stripe report the sale server-side through an API integration; Shopify uses a Web Pixel, and your own website a script on the order confirmation page – the same principle as a classic tracking pixel.

Every single tracking event is logged – including the events that did not become a sale. When something is not counted, there is a recorded reason for it, instead of a hole in the statistics no one can explain.

You choose the approval period yourself – 30, 45, 60 or 90 days, typically your return period – and have that long to reject a sale. If you do nothing, the sale is approved automatically when the period is over. The period is locked on the sale, so a later change only applies to new sales. The deadline is not a kindness to affiliates – it is the mechanism that makes people dare to work for you, instead of having their earnings stuck in “pending” indefinitely.

If an order is refunded or cancelled via the WooCommerce plugin, or a Stripe payment is refunded, the commission is rejected automatically, and a partial refund reduces it proportionally. On Shopify and on script-based sales you have to reject it yourself. We would rather say it straight than have you discover it three months in. In return, the same order ID can never count twice on your program, and known crawlers get neither click recording nor attribution, so your conversion rate is not ruined by robot traffic.

The sequence is: an affiliate finds your program, assesses the terms, creates content – and the content then has to be found by someone. Each of those steps takes weeks, not days. The first numbers you see in the dashboard are usually clicks without sales. That is not a sign that something is wrong; it is how the channel starts. If you want to know what is looked at on the other side of the table, it is in the guide for the people who will promote you.

Your public key figures only appear once enough has been measured: earnings per click and conversion rate at 25 clicks, average order value at 3 sales. A documented zero is bad advertising, not transparency. Until the numbers exist, it is your terms and your approval rate that sell the program – and those are exactly the two things you control yourself from day one.