Glossary
Affiliate marketing, term by term.
120 terms explained in plain English – with the formulas, the worked examples and the mistakes that cost money. Written by the people who built the system behind them.
By topic.
For when you do not know the word, but you know what you are looking for.
Measurement and metrics
The numbers that tell you whether it works
- A/B test (split test)
- AOV (Average Order Value)
- Approval rate
- CAC (Customer Acquisition Cost)
- Click
- Conversion
- Conversion rate
- Conversion rate optimisation (CRO)
- CTR (Click-Through Rate)
- EPC (Earnings Per Click)
- Incrementality
- KPI (Key Performance Indicator)
- Lead
- LTV (customer lifetime value)
- Minimum data threshold
- ROAS (return on ad spend)
- ROI (return on investment)
17 terms
Payment and models
What triggers money, and how
- Balance
- Chargeback
- Clawback
- Commission
- Commission delay
- CPA (Cost Per Action)
- CPC (Cost Per Click)
- CPI (Cost Per Install)
- CPL (Cost Per Lead)
- CPM (Cost Per Mille)
- CPS (Cost Per Sale)
- Network fee
- Order value (excluding VAT)
- Payout request
- Payout threshold
- Pending and approved commission
- Performance marketing
- Recurring cap
- Recurring commission
- Referral bonus
- RevShare (revenue share)
- Sale approval
- Tiered commission
- Two-tier program
24 terms
Technology and tracking
How clicks and sales get connected
- Affiliate code
- Affiliate link
- afid parameter
- AI (artificial intelligence)
- API integration
- Bot filter
- Click ID
- Consent Mode
- Cookie window (attribution window)
- Cookieless tracking
- Deduplication (dedup)
- Deep link
- Event log
- Fingerprinting
- First-party cookie
- Heartbeat
- ITP (Intelligent Tracking Prevention)
- Last-click attribution
- Link cloaking
- Machine learning
- Multi-touch attribution
- Product feed (data feed)
- Rate lock
- Server-to-server tracking (postback)
- Sponsored and nofollow
- Sub-ID tracking
- Third-party cookie
- Tracking pixel
- Tracking script
- UTM parameters
- View-through conversion
- Webhook
32 terms
Agreements and terms
The rules between store and affiliate
5 terms
Traffic and channels
Where visitors come from
- Ad hijacking
- Brand bidding
- Bridge page
- Click fraud
- Cookie stuffing
- Direct linking
- Incentivised traffic
- Influencer marketing
- Landing page
- Negative keywords
- Offer wall
- Referral
- Self-referral
- SEO (search engine optimisation)
- Social commerce
- Typosquatting
16 terms
Roles and players
Who does what in a network
- Advertiser (merchant)
- Affiliate
- Affiliate manager
- Affiliate network
- Browser extension as an affiliate
- Cashback site
- Content affiliate
- Coupon site
- Creator Economy
- Micro-influencer
- Niche site
- PPC affiliate
- Price comparison site
- SEO affiliate
- Sub-affiliate network
15 terms
Law, tax and regulation
What the law requires – with Denmark as the example
- Advertising disclosure
- Cookie consent
- CVR number as an affiliate
- Danish Consumer Ombudsman’s influencer rules
- Danish Marketing Practices Act
- GDPR
- Hobby or business (Danish tax)
- Reverse charge
- Self-billing
- Tax on affiliate income
- VAT on affiliate income
11 terms
All terms.
A
B
C
- CAC (Customer Acquisition Cost)
- Cashback site
- Channel restrictions
- Chargeback
- Clawback
- Click
- Click fraud
- Click ID
- Commission
- Commission delay
- Consent Mode
- Content affiliate
- Conversion
- Conversion rate
- Conversion rate optimisation (CRO)
- Cookie consent
- Cookie stuffing
- Cookie window (attribution window)
- Cookieless tracking
- Coupon site
- CPA (Cost Per Action)
- CPC (Cost Per Click)
- CPI (Cost Per Install)
- CPL (Cost Per Lead)
- CPM (Cost Per Mille)
- CPS (Cost Per Sale)
- Creator Economy
- CTR (Click-Through Rate)
- CVR number as an affiliate
D
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U
V
W
The terms are tools – use them.
An affiliate program is no harder than the words. Start your own, or become an affiliate and earn from the links you already share.