Comparison · for online shops
An alternative to Adtraction.
Adtraction is a European affiliate network with a subscription and service included in the package. Affilyflow is a Danish network where you only pay per sale. Here are the two side by side – price, terms and tracking – and an honest answer on when Adtraction is the better choice.
We are a party to this ourselves. That is why every figure about Adtraction was read on their own pages in October 2026, with the source, and where the pricing page does not state something, we say so.
Updated 20 October 2026 · Adtraction figures read the same day
Adtraction in brief
Who are Adtraction?
Adtraction is an affiliate network that, according to its own pages, has been running since 2007 and has 12 offices in Europe. The market selector on adtraction.com lists 13 countries, and as of October 2026 the network states more than 8,000 partners – from influencers to media houses.
The pricing model is subscription plus usage, and the packages differ in how much help comes with them: from self-service to a dedicated team.
Affilyflow is a new Danish network without a subscription. You only pay when a sale is approved.
Packages and price
Subscription versus payment per sale.
| Affilyflow | Adtraction Self-managed | Adtraction Managed | Adtraction Full service | |
|---|---|---|---|---|
| Monthly platform fee | DKK 0 | DKK 690 | DKK 990 | DKK 1,290 |
| Fee per sale | 20 % of your total price | 3 % tracking fee | Agreed individually | Agreed individually |
| Help | Self-service with guided setup and support | Guided launch and setup | Help with partner growth and recruitment | Dedicated team |
| Add-ons | None | Adtraction Plus DKK 990/month | Dynamic commission DKK 1,590/month, influencer services DKK 3,190/month | Included |
Worked example
| Affilyflow | Adtraction Self-managed | |
|---|---|---|
| Commission to affiliates | DKK 10,000 | DKK 10,000 |
| Fixed monthly fee | DKK 0 | DKK 690 |
| Fee per sale | DKK 2,500 (20 % of your total price) | 3 % tracking fee – the basis is not stated on the pricing page |
| A month without sales | DKK 0 | DKK 690 |
DKK 250 in starter credit when you create a store account – try Affilyflow without paying.
The difference is biggest when the channel is new or fluctuates. A subscription has to be paid even in the months when affiliates do not sell. At large, stable volumes it matters less – and there, the service included in Adtraction’s packages may be worth the money.
Terms side by side
Adtraction and Affilyflow as of October 2026.
Many terms for affiliates – such as the cookie window and the rejection deadline – are not on Adtraction’s public pricing page. Where that is the case, it says "not stated on the pricing page". That does not mean the term is missing, only that it is not public there. Ask Adtraction if the point matters to you.
| Affilyflow | Adtraction | |
|---|---|---|
| Pricing model | Payment per sale or lead only. No subscription | Subscription from DKK 690/month plus tracking fee |
| How affiliates join | Open programmes: the affiliate joins without applying. You set rules and can block with a reason | Access to the partner network is included; the process is not stated on the pricing page |
| When the rate changes | Rate and cookie window are locked on every click – a change only applies to new clicks | Not stated on the pricing page |
| Rejecting sales | Approval period of 30, 45, 60 or 90 days, as you choose. A rejection requires a reason; after that the sale is approved automatically | Not stated on the pricing page |
| Cookie window | 14–90 days, as you choose (we recommend 30) | Not stated on the pricing page |
| Help finding partners | Your own invitation link, QR code and widget under Recruitment | Managed: help with recruitment. Full service: dedicated team |
| Size (own figures) | New network with a small, curated catalogue | More than 8,000 partners; 12 offices in Europe; since 2007 |
| Markets | Sales in every currency are converted to kroner; settlement in DKK | 13 countries in the market selector, including the Nordics, Germany, France and the UK |
What Affilyflow does
What we do differently.
Here we only describe our own features. We do not claim that Adtraction lacks them – ask them yourself if a point matters to you.
No fixed floor
There is no subscription and no setup fee. The shop tops up a balance, and commission and fee are only deducted on approved sales. Rejected sales cost nothing. See payments.
The rate is locked on the click
Commission rate and cookie window are copied onto the click the second it happens. A later change only affects new clicks. See programme terms.
Open programmes with rules
No application queue. You set rules per programme – channels, paid search, discount-code sites and approval period – and on every click we measure ad clicks and clicks from known discount-code and cashback sites. We cannot see the search keyword.
Personal discount codes
A code you give to one specific affiliate or creator earns commission – even without a click. A valid click always wins over the code. See personal discount codes and the guide to influencer marketing.
The sale is reported from your server
The WooCommerce plugin reports the order from your server and rejects or reduces the commission automatically on a refund. Stripe is connected with a webhook. A custom-built online shop can store the click and report the sale from its own server – that requires your developer to add the code.
AI and an API for your affiliates
Affiliates can connect Claude or ChatGPT to their account to find programmes, check your rules and create links. The access cannot touch payouts or bank details. See AI agents. The API and the MCP server are for affiliates only.
Honest answer
When Adtraction is the better choice.
A network is not right for everyone. These are the situations where we would choose Adtraction ourselves.
You want to sell in several European markets
Adtraction has 13 countries in its market selector and 12 offices in Europe. We record sales in every currency, but settle in Danish kroner, and the affiliate dashboard is in Danish.
You want to buy extra hands
Managed and Full service come with help on recruitment and a dedicated team, and influencer services can be added. With us you do the work yourself, with tools and support. If you do not have the time, Adtraction’s model is worth more than it costs.
You need a large network straight away
Adtraction states more than 8,000 partners. Our catalogue is small, and you should expect to invite a share of your affiliates yourself.
You are on Shopify and want to start today
Our Shopify app is in review with Shopify and is not in the App Store yet. WooCommerce, Stripe, Smartweb, DanDomain, Shoporama and custom-built online shops work today – Magento 2, PrestaShop and Shopware 6 via Google Analytics 4.
Switching
How to try us without losing sales.
The safest approach is to run both networks for a while and compare the actual numbers.
Run both networks at the same time
Create the programme with us, and let Adtraction keep running until you have seen the numbers. There is no subscription with us, so it only costs something if approved sales come in.
Decide who gets the sale when the customer clicked in both places
In the WooCommerce plugin, Last click wins is on by default: if the customer’s latest affiliate click came from Adtraction, the order is not reported to us. The winner is stored in the cookie afw_last_network, so you can also make Adtraction’s sales code conditional. On other platforms you need to settle the rule yourself, so you do not pay two networks for the same order.
Invite your partners
Share your invitation link from Recruitment with the affiliates you work with today. An affiliate with an account joins in one click, and a new one is joined as soon as their email is confirmed.
Export your history, and check your agreement
Export sales and commission from Adtraction while you have access – history cannot be imported into Affilyflow. Check your agreement for the notice period; it is not stated on Adtraction’s pricing page.
Only close once the old links have expired
Remove the old links, and wait until the cookie window in your agreement with Adtraction has expired before closing the programme. That way no traffic lands in a void.
Questions
What shops ask most.
What is a good alternative to Adtraction?
If you want to pay per sale without a subscription, Affilyflow or Partner-ads are relevant – neither has fixed monthly fees. If you want to stay in several European markets with a large network, Awin is another alternative with a subscription plus tracking fee. See the full comparison of the networks.
What does Adtraction cost?
As of October 2026, Adtraction’s Danish pricing page shows three packages: Self-managed at DKK 690 a month plus a 3 % tracking fee, Managed at DKK 990 and Full service at DKK 1,290 a month, the last two with an individually agreed tracking fee. Add-ons such as Adtraction Plus, dynamic commission and influencer services cost extra on the smaller packages.
Is Affilyflow cheaper than Adtraction?
With low or fluctuating revenue through the channel: yes, because there is no subscription – a month without sales costs DKK 0 with us and DKK 690 on Adtraction’s smallest package. At higher volumes it depends on Adtraction’s tracking fee, whose basis is not stated on the pricing page. Ask for a concrete calculation, and compare in kroner.
What is the network fee at Affilyflow?
You set a total price per sale. The network fee is 20 % of it, and the affiliate gets the 80 %. A total price of 12.5 % gives the affiliate 10 % and the network 2.5 %. Prices are excluding VAT, and there is no subscription or setup fee.
Can I use Adtraction and Affilyflow at the same time?
Yes. Just settle who gets the sale when the customer clicked in both places. In the WooCommerce plugin the latest affiliate click across networks wins by default, and the plugin recognises Adtraction’s clicks.
Do I get help finding affiliates at Affilyflow?
You get the tools: your own invitation link, a QR code, ready-made copy and a widget for your site under Recruitment, and the programme appears in the catalogue once your tracking is running. We do not have a managed service team that recruits for you.
Does Affilyflow work with Shopify?
The Shopify app is in review with Shopify and is not in the App Store yet. WooCommerce, Stripe, Smartweb, DanDomain, Shoporama and custom-built online shops work today – Magento 2, PrestaShop and Shopware 6 via Google Analytics 4.
Continue here
All networks compared
Partner-ads, Adtraction, Awin, Tradedoubler, TradeTracker and Makeinfluence.
Partner-ads alternative
The same price per sale – different terms.
DocsGetting started as a shop
From new account to a programme affiliates can find – price, tracking and test purchase.
Affiliate marketing strategy
Commission, rules, recruitment and the numbers an online shop should follow.
Pay per sale, not per month.
No subscription, no setup fee and the rate locked on the click. Run us alongside Adtraction, and compare the actual numbers.