Comparison · for online shops
An alternative to Partner-ads.
Partner-ads is an established Danish affiliate network with more than 1,500 advertisers, and for many Danish online shops it is the first one they try. If you are looking for an alternative, here are the two side by side – price, terms, payouts and tracking – and an honest answer on when you should stay where you are.
We are a party to this ourselves. That is why every figure about Partner-ads was read on their own pages in October 2026, with the source at the bottom, and we only mention what can be compared.
Updated 20 October 2026 · Partner-ads figures read the same day
Partner-ads in brief
Who are Partner-ads?
Partner-ads is a Danish affiliate network with Swedish and Norwegian pages. As of October 2026 the network states more than 1,500 advertisers in 20 categories and over 2,000 active affiliates and influencers. The model is pure performance: no setup or monthly fees, and the shop only pays for sales or leads.
Affiliates apply to join each programme, and the advertiser approves. Tracking uses cookies and unique click IDs, and the cookie window is up to 40 days.
Affilyflow is a new Danish network with the same basic model – pay per sale, no fixed fees – but with different terms for how clicks, rates and rejections are handled.
Price
Same rate to the affiliate, same price.
Partner-ads adds 25 % on top of the commission you offer. With us you set a total price, and the network fee is 20 % of it. These are two ways of writing the same thing: with 10 % to the affiliate you pay 12.5 % in total in both places.
| Affilyflow | Partner-ads | |
|---|---|---|
| Commission to affiliates | DKK 10,000 | DKK 10,000 |
| The network’s share | DKK 2,500 (20 % of your total price) | DKK 2,500 (25 % of the commission offered) |
| Setup and monthly fee | DKK 0 | DKK 0 |
| Total | DKK 12,500 – 12.5 % of revenue | DKK 12,500 – 12.5 % of revenue |
DKK 250 in starter credit when you create a store account – try Affilyflow without paying.
So price does not decide the choice. The terms do – especially what happens to a rate after the traffic has been sent, and who can join the programme.
Terms side by side
Partner-ads and Affilyflow as of October 2026.
| Affilyflow | Partner-ads | |
|---|---|---|
| Pricing model | Sales or leads only. The network fee is 20 % of your total price per sale | Sales or leads only. 25 % of the commission you offer is added on top |
| How affiliates join | Open programmes: the affiliate joins without applying. You set rules and can block with a reason | The affiliate applies; the advertiser is not obliged to approve |
| When the rate changes | Rate and cookie window are locked on every click – a change only applies to new clicks. A tightening of the programme rules only applies after 14 days | The advertiser must inform partners of changes; no obligation to compensate |
| Rejecting sales | You choose the approval period: 30, 45, 60 or 90 days. A rejection requires a reason; after that the sale is approved automatically | 30 days to cancel with a reason; after that the order is settled |
| Cookie window | 14–90 days, as you choose (we recommend 30) | Up to 40 days |
| Payouts to affiliates | Automatically on the first banking day of the month from DKK 100 in approved balance – or when the affiliate presses "Pay out now" | First weekday of the month from DKK 100 for amounts older than 30 days |
| Size (own figures) | New network with a small, curated catalogue | More than 1,500 advertisers in 20 categories; 2,000+ active affiliates and influencers |
| Languages | Site in Danish and English; store dashboard in Danish and English; affiliate dashboard in Danish | Pages in Danish, Swedish and Norwegian |
What Affilyflow does
What we do differently.
Here we only describe our own features. We do not claim that Partner-ads lacks them – ask them yourself if a point matters to you.
The rate is locked on the click
Commission rate and cookie window are copied onto the click the second it happens. If you lower the rate tomorrow, yesterday’s clicks are still settled at the old one. It is the most important reason affiliates can trust a new programme. See programme terms.
Open programmes with rules
There is no application queue. Instead you set rules per programme – allowed channels, paid search, discount-code sites and approval period – and on every click we measure ad clicks and clicks from known discount-code and cashback sites. We cannot see the search keyword.
Personal discount codes
A code you give to one specific affiliate or creator earns commission – even without a click. A valid click always wins over the code. See personal discount codes.
The sale is reported from your server
The WooCommerce plugin reports the order from your server with its own key, and rejects or reduces the commission automatically on a refund. Stripe is connected with a webhook. A custom-built online shop can store the click and report the sale from its own server – that requires your developer to add the code.
A setup you can complete yourself
Setup guides you through three steps – choose platform, install, test – with a live test that shows the test click and the purchase. Once tracking is running, you see how large a share of the clicks from affiliates arrive and are stored. See integrations.
AI and an API for your affiliates
Affiliates can connect Claude or ChatGPT to their account to find programmes, check your rules and create links. The access cannot touch payouts or bank details. See AI agents. The API and the MCP server are for affiliates only.
Honest answer
When Partner-ads is the better choice.
We would rather lose a shop that fits better elsewhere than gain one that ends up disappointed.
You want to reach the most Danish affiliates from day one
Partner-ads states more than 1,500 advertisers and over 2,000 active affiliates and influencers. Our catalogue is small. If reach within the network matters most, Partner-ads wins today.
Your affiliates are already there
If you have a programme that runs well, and affiliates who are used to Partner-ads’ dashboard and payouts, switching is a cost for them. Then it may be wiser to run us alongside than to move.
You want to approve every partner before they join
At Partner-ads the affiliate applies and you approve. With us programmes are open, and you manage with rules and blocking. If you prefer an application process, Partner-ads’ model fits better.
You also sell in Sweden and Norway
Partner-ads has Swedish and Norwegian pages. We record sales in every currency, but settle in Danish kroner, and the affiliate dashboard is in Danish.
You are on Shopify and want to start today
Our Shopify app is in review with Shopify and is not in the App Store yet. WooCommerce, Stripe, Smartweb, DanDomain, Shoporama and custom-built online shops work today – Magento 2, PrestaShop and Shopware 6 via Google Analytics 4.
Switching
How to try us without losing sales.
You do not have to choose straight away. The safest approach is to run both networks for a while and see what happens.
Run both networks at the same time
Create the programme with us, and let Partner-ads keep running. Affiliates sending traffic today should not lose it while you test.
Decide who gets the sale when the customer clicked in both places
In the WooCommerce plugin, Last click wins is on by default: if the customer’s latest affiliate click came from Partner-ads, the order is not reported to us. The winner is stored in the cookie afw_last_network, so you can also make Partner-ads’ sales pixel conditional. On other platforms you need to settle the rule yourself. Partner-ads’ terms mention that orders may have been delivered by another network, and that the advertiser can cancel with a reason.
Invite your affiliates
Share your invitation link from Recruitment – on your site, in a newsletter to those who have asked for it, or directly with the affiliates you already work with. An affiliate with an account joins in one click.
Export your history
Export sales and commission from Partner-ads while you have access. History cannot be imported into Affilyflow.
Only close once the last cookie window has expired
Partner-ads’ cookie lasts for up to 40 days. If you want to move over completely, wait at least that long after the last links have been removed before closing the programme.
Questions
What shops ask most.
What is a good alternative to Partner-ads?
It depends on what you want. Affilyflow is a Danish affiliate network without setup or monthly fees, like Partner-ads, but with open programmes, the rate locked on the click and personal discount codes. If you want to reach several European markets, Adtraction or Awin are relevant. See the full comparison of the networks.
Is Affilyflow cheaper than Partner-ads?
No – at the same rate to the affiliate they cost the same. Partner-ads charges 25 % on top of the commission you offer; at Affilyflow the fee is 20 % of your total price. If you offer 10 %, you pay 12.5 % in total in both places (Partner-ads read October 2026). The difference lies in the terms, not the price.
What does Partner-ads cost for an online shop?
As of October 2026, Partner-ads states that there are no setup or monthly fees, and that the network charges 25 % of the commission you offer affiliates and influencers. If you offer 10 %, the total commission is 12.5 %.
Can I use Partner-ads and Affilyflow at the same time?
Yes. Many shops run several networks. Just settle who gets the sale when the customer clicked in both places. In the WooCommerce plugin the latest affiliate click across networks wins by default, so you do not pay two networks for the same order.
Do affiliates have to apply to join my programme?
No. Programmes at Affilyflow are open, so an affiliate can join without applying. You manage the collaboration with rules per programme – channels, paid search, discount-code sites and approval period – and can block an affiliate with a reason. The programme is only shown to affiliates once your tracking is running.
Can I move my history from Partner-ads?
No, history cannot be imported. Export your sales and commission from Partner-ads before you close the programme.
Does Affilyflow work with Shopify?
The Shopify app is in review with Shopify and is not in the App Store yet. WooCommerce, Stripe, Smartweb, DanDomain, Shoporama and custom-built online shops work today – Magento 2, PrestaShop and Shopware 6 via Google Analytics 4.
Continue here
All networks compared
Partner-ads, Adtraction, Awin, Tradedoubler, TradeTracker and Makeinfluence.
Adtraction alternative
Subscription versus payment per sale – side by side.
Influencer marketing
Pay creators per sale with links and personal discount codes.
DocsGetting started as a shop
From new account to a programme affiliates can find – price, tracking and test purchase.
Try us alongside Partner-ads.
The same price per sale, the rate locked on the click and no fixed fees. Run both networks and see for yourself what works.