Affiliate terms

1.1. These terms apply between Affilyflow ApS, CVR (Danish company reg. no.) 46325389, Hovedvagtsstræde 2C, 3000 Helsingør, Denmark ("Affilyflow", "we") and you, who have an affiliate account with Affilyflow ("you").

1.2. The agreement consists of these terms, the Promotion and Fraud Policy and the program terms each store has set for its program (commission, cookie window, approval period, channels and rules). In case of conflict, the Promotion and Fraud Policy and the program's stricter rules take precedence over these terms.

1.3. You accept the terms with a checkbox when you create your account, or in the dashboard. We record which version you accepted and when.

1.4. Your agreement is with Affilyflow. We buy your marketing in our own name and for our own account and pay you ourselves out of our own funds. The stores buy a combined marketing service from us and pay us – not you. No payment agreement arises between you and the stores, and you cannot claim commission from a store.

1.5. If you are a consumer, the mandatory rules that protect consumers apply, and nothing in the agreement limits them.

1.6. Existing accounts. If you had an account before these terms were published, they apply to you from when you accept them in the dashboard. Until then, the terms and conditions apply. The Promotion and Fraud Policy describes how we handle invalid traffic and invalid sales for all affiliates.

2.1. You must be at least 18 years old and give correct and complete information – including whether you act as a private individual or a business, and whether you are VAT registered. You must keep the information up to date.

2.2. You may only have one account. The account is personal and may not be transferred.

2.3. We may ask for documentation of your identity, your business and your sites and channels. We may refuse a sign-up without giving reasons, but we give reasons if we restrict, suspend or close an account that is in use (section 12).

2.4. You are responsible for what happens on your account and must keep your password and API keys secret.

3.1. You join the stores' programs yourself. The store decides the program terms and can change them going forward. You must keep yourself informed of the terms of the programs you promote.

3.2. You must use the links Affilyflow issues. A click on your link is recorded by us and sends the customer on to the store with a click ID.

3.3. The rate is locked on the click. Rate, commission type, cookie window and the number of months of subscription commission are stored on each click. If the store later lowers the rate, it does not apply to clicks already recorded.

3.4. Cookie window. A purchase earns commission if it happens within the program's cookie window counted from the click. We record the latest Affilyflow click before the purchase. A personal discount code the store has linked to you can also earn commission without a click.

3.5. No tracking guarantee. Tracking can fail, e.g. if the customer declines consent to marketing cookies, blocks cookies or scripts, uses another device, or if the store has removed its integration. In Safari and on iPhone, browser storage typically lasts only about 7 days.

3.6. Missing sales. If you believe a sale is missing, you can write to info@affilyflow.com no later than 90 days after the click with the details you have. We investigate with the store, but a sale that was not tracked only earns commission if the store confirms it.

4.1. You receive the commission the program states for each approved sale, and it is Affilyflow that pays it. The store pays us a total price per sale; our network fee is 20% of it, and your commission is the 80%. The fee is not deducted from the rate you see.

4.2. We pay approved commission even if the store is behind with payment, never pays or goes bankrupt.

4.3. Commission is calculated on the amount the store's integration reports – as a rule the value of the goods excluding VAT (see section 3 of the terms and conditions). You can see the basis for each sale in the sale details.

4.4. If the program pays commission on subscription renewals, you receive commission on each payment for the number of months locked on the click. If the first sale earns no commission (e.g. on self-referral), the renewals do not either.

4.5. Sales in a foreign currency are converted to the store's settlement currency at the European Central Bank's reference rate before commission is calculated. The rate is locked on the sale.

4.6. All amounts in your dashboard exclude VAT. If you are VAT registered, we add VAT under section 8.

5.1. A new sale is pending. The store has the program's approval period – 30, 45, 60 or 90 days, shown on the program and locked on the sale – to reject it with a reason you can read. If the store does not reject it, the sale is approved automatically – unless it is under review (5.3).

5.2. A sale can only be rejected for the fixed reasons in section 7 of the Promotion and Fraud Policy: the order was cancelled, returned or refunded, partial refund, the order was not delivered or not paid, duplicate of another sale, test order, the customer came from another source, breach of the program rules, self-referral, invalid traffic or invalid sales, or other reason with an explanation.

5.3. Sales under review. Some sales are automatically marked for review based on the categories in section 5.2 of the Promotion and Fraud Policy. They stay pending, also after the approval period, until a person at the store or Affilyflow has decided them – Affilyflow no later than 60 days after recording.

5.4. Self-referral. You do not earn commission on your own purchases. If the buyer has the same email as your account, the sale is rejected automatically if you are a company according to your master data. If you are a natural person (including a sole proprietorship), or your master data is missing, a member of Affilyflow's staff decides the sale. You are notified of the reason and can ask for a review, e.g. if someone else used your email.

5.5. The program's rules at the time of the click. A click is judged by the program rules that applied when the click was made. A tightening only applies to clicks 14 days after the store saved it; a relaxation applies immediately. When Affilyflow has switched on enforcement of program rules, a sale from a click that clearly broke the rules is rejected automatically with the reason "breach of the program rules", and you are notified. Uncertain cases are decided by a person.

5.6. Reversal after approval. An approved sale can be rejected or reduced later, but only:

• if the store's integration (e.g. WooCommerce, Stripe or the store's API) reports that the order has been fully or partly refunded or cancelled,
• if Affilyflow establishes invalid traffic, an invalid sale, a breach of the agreement or an error – no later than 12 months after the commission was paid out to you,
• for subscriptions: a refund of a renewal reverses only that renewal.

If the commission has been paid out and the sale was approved more than 90 days ago, a refund reported by the integration does not reduce your commission – Affilyflow carries the difference. The limit does not apply to Affilyflow's own rejections under the second point above.

5.7. If you disagree with a rejection, you can ask for a review under section 11 of the Promotion and Fraud Policy.

6.1. On the first banking day of each month (weekends and Danish bank holidays are skipped), we automatically create a payout when your approved balance is at least DKK 100 and your details under section 6.3 are in place. You can also press "Udbetal nu" (Pay out now) yourself when the approved balance is at least DKK 100, and you can pause the automatic payout. Pending commission cannot be paid out. If details are missing, we tell you in the dashboard.

6.2. Your balance for payout is approved commission and referral bonus minus earlier payouts and amounts set off under section 7.

6.3. Before the first payout you must have provided master data (section 8.4) and bank details and accepted the self-billing agreement – as a Danish VAT-registered business, signed it or sent your own invoice (section 8.2).

6.4. We pay by bank transfer to the account you have provided no later than 14 days after the payout day or your "Udbetal nu". We charge no fee for the payout.

6.5. You are responsible for your bank details being correct. If you change them, we send a security email to your login email, and we only pay to the new account 48 hours after the change.

6.6. Withholding for review. We may withhold a payout for manual review for at most 60 days, but only for a specific reason: (a) it is your first payout and there are open flags on your account, (b) the payout is substantially larger than your earlier ones, or (c) we have another specific and reasoned suspicion of invalid traffic or invalid sales (section 8 of the Promotion and Fraud Policy). The withholding covers the whole payout. You see on the payout in the dashboard that it is withheld and what kind of review it is. If the review finds nothing invalid, we pay immediately. If we reject sales during the review, they are handled under sections 5 and 7, and the rest is paid out. If your account is suspended (section 12.2), we do not pay until the case is decided. A possible match on the EU sanctions lists is handled under section 8.6.

7.1. If a sale is rejected or reduced under section 5.6 after the commission has been paid out, we set off the amount against commission you earn later. Your balance can therefore become negative until new commission covers it. No interest is charged on a negative balance.

7.2. We only set off claims that are due – a sale that has been finally rejected or reduced. An amount that is only under investigation is not set off; it can instead be withheld under section 6.6.

7.3. We do not demand repayment unless the rejection is due to invalid traffic, an invalid sale, a breach of the Promotion and Fraud Policy or an obvious error in the payout. In those cases the claim must be made no later than 12 months after the payout, and you must pay within 30 days. If your account is closed with a negative balance not caused by one of those matters, we waive the claim.

7.4. A reversal appears on your next settlement document as a negative amount.

8.1. For each payout, Affilyflow issues a settlement document covering the commission and referral bonus approved since the previous document and any reversals. If the reverse charge applies to you (section 8.3), we instead issue one settlement document per month covering what was approved in the month, no later than the 15th of the following month – independently of the payouts, which refer to the documents they pay. The document is shown in your dashboard, and you have 14 days to object. You also find an annual statement in the dashboard.

8.2. The documents are issued as self-billing under the separate self-billing agreement you accept in the dashboard before your first payout. If you are a Danish VAT-registered business, you send us your own invoice for each payout: once the payout has been created, the dashboard shows the amount including VAT and what the invoice must contain, and we transfer the money once we have approved the invoice. If you would rather use self-billing, the agreement must be signed electronically by both parties – with MitID or an equivalent e-signature – and both receive a copy.

8.3. If you are Danish and VAT registered, we add 25% VAT on top once your VAT number is confirmed in the EU VAT register VIES. For businesses abroad – inside and outside the EU – the reverse charge applies: we account for the VAT in Denmark, and no VAT is added to the payout. Private individuals and businesses that are not VAT registered get no VAT added. It is your responsibility to register for VAT when your turnover requires it.

8.4. Master data. Before the first payout we need your account type (private individual, sole proprietorship or company), full legal name, address and country and, depending on your situation: CPR number (Danish private individuals and personally owned businesses, unless your VAT registration has been confirmed), CVR number and VAT status (Danish businesses), tax ID (TIN), issuing country and date of birth (persons resident abroad) and VAT number (foreign businesses). We use the CPR number only for reporting to the Danish Tax Agency. The CPR number and tax ID are stored encrypted and are never shown to stores or through the API. How we process the data is set out in the privacy policy.

8.5. Tax. We withhold neither tax nor labour market contribution from the payout. You are responsible for declaring your income and paying tax on it – for a Danish private individual, the commission is B income. If you are a Danish natural person, also with a personally owned business, and we do not add VAT, we report the payout to the Danish Tax Agency (eIndkomst). If you live abroad, we may be obliged to report the payout to the Danish Tax Agency. We may also be obliged to report information about you and your remuneration under the rules for platform operators (DAC7), and the Danish Tax Agency may share it with the tax authority in the EU country where you live.

8.6. Sanctions. Before we pay out, we check your name against the EU sanctions lists. We may not pay out to persons or businesses subject to sanctions. If there is a possible match, we withhold the payout until a member of staff has looked into it, and we may ask you for documentation of your identity.

9.1. If you invite a new affiliate with your referral link, you can earn a bonus that Affilyflow pays – a percentage of the referred affiliate's approved commission for 12 months. It is not deducted from the referred affiliate's commission.

9.2. You cannot refer yourself, and the bonus follows the status of the sale. We can change or stop the referral program with 30 days' notice. Earned bonus is kept.

10.1. Stores can see your display name (or your affiliate number), your sites, promotion types, country, verification and when you became a member – never your legal name, email, phone, address, CVR, CPR or bank details.

10.2. Contact with stores happens through Messages in Affilyflow. Your display name and your messages must not contain contact details.

11.1. You must follow the Promotion and Fraud Policy, the program's rules and applicable law, including the Danish Marketing Practices Act's requirements on labelling advertising and on consent to email and SMS marketing.

11.2. You must clearly state that your links are affiliate links and, in your privacy policy, state that clicks on your links are recorded by Affilyflow, with a link to our privacy policy. You must never put personal data in sub-IDs, link labels or other fields in your links.

11.3. You may use the store's name, logo and material from Affilyflow under the program's rules as long as you are joined to the program.

11.4. Duty to cooperate. If we ask, you must within a reasonable time – normally 14 days – tell us where your traffic came from and give us the information we need to assess a sale. If we ask you to stop an activity that breaches the Promotion and Fraud Policy or the program's rules, you must stop it immediately.

12.1. A store stops the collaboration. A store can block you from its program. You are notified in the dashboard with the reason – not the store's internal note. From the block, clicks to the store earn no commission; sales recorded before are handled under the usual rules. You can ask for a review under section 11 of the Promotion and Fraud Policy.

12.2. Restriction or suspension by Affilyflow. We may restrict or suspend your account on a reasoned suspicion of invalid traffic, invalid sales or a serious breach of the agreement. A person makes the decision, and we give you the reasons with the specific facts by email no later than at the same time. You can ask for a review.

12.3. You can terminate the agreement at any time by writing to info@affilyflow.com. We can terminate it with 30 days' notice and with immediate effect in case of material breach. We give the reasons by email with the specific facts.

12.4. Balance on termination. When the agreement ends, pending sales are decided under the usual rules, and we pay out your approved balance once you have provided master data and valid bank details. You only lose the commission from the sales that are invalid; other honestly earned commission is paid out.

12.5. New account after closure. If we have closed your account because you breached the Promotion and Fraud Policy, you may not create a new account or use someone else's.

13.1. We aim for high uptime and correct recording, but we do not guarantee that the service is free of errors or that all sales are recorded. We are not liable for the stores' actions beyond our own obligations under this agreement, nor for indirect loss.

13.2. Our total liability to you is limited to the higher of the commission we have paid you in the last 12 months and DKK 5,000. The limit does not apply to intent or gross negligence, does not limit our duty to pay earned commission and does not apply where liability cannot be limited under Danish law.

13.3. If a sale is recorded incorrectly – e.g. attributed to the wrong affiliate – we correct the record and your balance.

14.1. We only change the terms because of changed legislation, security and the fight against invalid traffic, new or changed features, changed costs or to make them clearer.

14.2. We give you at least 15 days' notice in the dashboard before a change takes effect. Changes needed to comply with the law or to stop a new form of invalid traffic may apply with shorter notice. If you do not accept a change, you can terminate the agreement. Changes never apply to commission you have already earned.

15.1. The agreement is governed by Danish law. Disputes are decided by the Danish courts, unless mandatory rules give you the right to sue at your place of residence.

15.2. Complaints about Affilyflow are sent to info@affilyflow.com, and we reply within 14 days. Complaints about rejections, blocks, withholding and suspension are handled under section 11 of the Promotion and Fraud Policy.