About us

Built by two people who have sat on both sides.

Affilyflow is an affiliate network from Denmark, built in Helsingør by Loui Wagner and Alexander Matthiessen. The idea is simple: affiliate marketing where both the store and the affiliate can check every click, every sale and every krone.

Why Affilyflow?

We have run affiliate sites ourselves and know the experience from the affiliate’s side: delayed reports, opaque tracking and networks where you never quite know whether the numbers add up. And from the store’s side: expensive subscriptions, long commitments and reports you have to take on trust.

Affilyflow is built as the answer. The click is recorded on our server before the visitor reaches the store, and the whole agreement – rate, cookie window, terms – is frozen in the same second. The store approves its sales with its cards on the table, the affiliate can see exactly what was recorded, and the key figures we show are the network’s own.

We are a small network, and we use that as a strength: every store and every affiliate can reach us directly – and the platform is shaped by what they actually need.

Affilyflow’s office in Helsingør

The principles behind the platform.

Everything can be checked

The commission is locked the moment someone clicks, every event is logged, and the key figures we show publicly are the network’s own. If a claim cannot be traced to the system, we do not write it.

Payment for results

Stores only pay for approved sales, and the affiliate gets exactly the rate the program shows – our fee is part of the store’s total price. No subscriptions, no hidden deductions.

Honesty about limitations

We do not do fingerprinting or cross-device tracking, and we do not claim to catch 100% of sales. A network that promises less than it delivers is the only kind people keep trusting.

Built close to the users

We have run affiliate sites in Danish niches ourselves and know the frustration of networks that feel like black boxes. The platform is the answer – and it is shaped continuously by the people who use it.

The team.

Loui Wagner

Loui Wagner

Co-founder · Product and technology

In charge of everything technical and the product: the platform from database to dashboard, the tracking system, the integrations, web and marketing. The background is practical – several years of his own affiliate sites in Danish niches, and the frustrations from there have become the platform’s principles.

Read more about Loui
Alexander Matthiessen

Alexander Matthiessen

Co-founder · Sales and customer relations

In charge of sales, planning and customer relations: onboarding stores and affiliates, matching partnerships and the ongoing dialogue that makes partnerships grow. His yardstick: a partnership is only a success if both sides can see the value in black and white.

Read more about Alexander

Do you have questions, or would you like to talk about a partnership? Write directly to info@affilyflow.com – or read more on the contact page.

The network

See for yourself what we have built.

The platform explains itself, feature by feature – and the program catalogue shows the network’s real numbers.