Promotion and Fraud Policy

1.1. The policy is part of the Affiliate terms and applies to all affiliates and all traffic through an Affilyflow link – whether the link was created in the dashboard, through the API or by an AI agent.

1.2. The store can set stricter rules for its program, e.g. which channels are allowed. In case of conflict, the strictest rule applies.

2.1. You may not earn commission on your own purchases. This covers purchases through your own link or with your personal discount code made by:

• yourself,
• people in your household or close family, when the purchase is really yours or made by arrangement with you,
• your own business, your employees or businesses you own or control,
• anyone you pay, reward or ask to buy in order to trigger commission.

2.2. It is not self-referral when a friend or family member, on their own initiative, buys something after seeing your marketing in the same way as other customers.

2.3. Nor may you use your own link or code to get a discount or bonus the store gives new customers.

3.1. Artificial clicks and sales. Clicks with no real person behind them, bots, scripts, click farms, automatic reloads or traffic with no real interest in the store.

3.2. Cookie stuffing. Tracking may only start after a voluntary, active action by the user aimed at the store in question – typically a click on a link or banner the user can see leads to the store. It is cookie stuffing to have an Affilyflow link loaded, a click recorded or a click ID stored for a user without such an action, e.g. with hidden or tiny images, frames (iframes), scripts, pop-unders, automatic redirects, or by opening the store in the background or in a hidden frame.

3.3. Manipulating attribution. Taking over a sale that another affiliate, another network or the store itself created – e.g. with a browser extension, a page that only appears at checkout, or by sending the customer straight to the basket, checkout or receipt.

3.4. Ads on the store's trademark. Buying ads in search engines or on social media on the store's name, trademarks, domain or misspellings of them, unless the program allows it. This also covers domains or profiles that resemble the store's.

3.5. Incentivised traffic. Paying or rewarding the customer for clicking or buying (cashback, points, prize draws), unless the program allows it.

3.6. Discount codes and coupon sites. Publishing discount codes the store has not given to you or for public use, or pretending a discount exists when it does not. Coupon sites must be allowed by the program. A general discount code does not earn commission in itself – only a click on your link or a personal code the store has linked to you does.

3.7. Spam. Unsolicited email, SMS, social media messages or comment spam. Email and SMS marketing requires the recipient's prior consent.

3.8. Fake orders and leads. Orders, sign-ups or trials created to trigger commission and then cancelled, returned or never paid, and sales reported to us without a real purchase behind them.

3.9. Misleading marketing and hidden advertising. False claims, fake reviews, fake time limits, giving the impression that you are the store, or marketing that is not clearly labelled as advertising – also on social media and in AI-generated content.

3.10. Illegal or harmful content. Marketing on pages with illegal or hateful content, pornography, piracy or content that may harm the store's reputation.

3.11. Prohibited channels. Promoting a program in a channel the program does not allow.

3.12. Personal data in links. Putting personal data in sub-IDs, link labels or other fields of an Affilyflow link.

3.13. Several accounts and a new account after closure. Having more than one account, using someone else's account, or creating a new account after we have closed your account for breaching this policy.

4.1. A click is judged by the program rules that applied when the click was made – e.g. whether paid search, coupon sites and channels are allowed. A later change never moves the verdict on a click that has already been recorded.

4.2. If a store tightens its rules, the tightening only applies to clicks made 14 days after the store saved it. A relaxation applies immediately. You can see the program's rules – including an upcoming tightening with its date – on the program page in the dashboard.

We use categories of signals – not a combined score. We do not publish the exact limits, because they could then be circumvented, but we always explain which category a decision is based on (section 11).

5.1. Clicks that do not count. A click does not count and cannot earn commission when it comes from a recognised bot or crawler, from a cloud server or without a browser behind it, when the same visitor clicks an unusual number of times, when the link is loaded by an image, a frame or a script instead of a click, when the store's page runs inside a frame on another page, or when you click your own links while logged in. Filtered clicks are logged separately without an IP address, so both you and the store can see the extent. If a click filtered as crawler traffic is followed by a sale, we restore the click.

5.2. Sales under review. Some sales are automatically marked for review based on characteristics that often come with invalid sales:

• timing – e.g. a short time from the account's creation to the click or from the click to the purchase,
• amount – an order that is unusually large for the store,
• landing – the customer landed directly on the basket, checkout or receipt,
• source – the sale came from a source we cannot confirm, or the click never reached the store's tracking,
• buyer – the buyer appears to be the same as the affiliate, or the same payment card was used by several buyers,
• payment risk – the payment provider rates the payment as high risk or has sent a fraud warning,
• new account – the first sale on a new account.

A flag decides nothing in itself. A sale under review is not approved automatically; a person at the store or Affilyflow decides it, and Affilyflow no later than 60 days after the sale was recorded. The flag is shown to the store and Affilyflow but not to you – you see the sale as pending. If the sale is rejected, you get the reason (section 7).

5.3. Self-referral. When the store's integration sends it, we compare a fingerprint of the buyer's email address with the email on your account. The fingerprint is a one-way value of the normalised email. With WooCommerce, the store's API and our code snippets for the store's own server it is calculated at the store, so the buyer's email is never sent to us. With Stripe we calculate it from the payment and discard the email immediately. If they match, the sale earns no commission, and renewals of the same subscription earn none either:

• If you are a company (e.g. ApS or A/S) according to your master data, the sale is automatically recorded as rejected with the reason "self-referral", and you are notified.
• If you are a natural person (including a sole proprietorship), or you have not provided master data yet, a member of Affilyflow's staff decides the sale.

5.4. Same identity on several accounts. To find several accounts belonging to the same person or business, or an affiliate account belonging to a store, we store keyed fingerprints of the bank account, CVR number, VAT number and tax ID when you provide them – never the CPR number. A keyed fingerprint is calculated with a secret key known only to Affilyflow's server and cannot be traced back to the number. A match decides nothing in itself – a member of staff looks at it.

5.5. Payment risk. For sales via Stripe we store Stripe's risk assessment of the payment, keyed fingerprints of the payment card and of the buyer's email and any fraud warning from the card issuer. We use them only to see whether the same card is used by several buyers via the same affiliate and to hold a sale for review. If the payment does not belong to an affiliate sale, we delete the data after 3 days.

5.6. Payouts. Before your first payout, and when a payout is substantially larger than your earlier ones, we check whether there are open flags on your account (section 8).

5.7. Review. The store sees each sale with the click's trail and can reject a sale with a reason within the program's approval period. Affilyflow can review clicks and sales itself and reject sales that breach this policy within the time limits in section 5.6 of the Affiliate terms.

5.8. What we do not do. We run no scripts that fingerprint your or the customers' devices, we use no external risk scores, we store no IP addresses on clicks or sales, and we never reject a sale because of an IP address or a time alone.

• Automatically: clicks not counting (5.1), sales and accounts being flagged for review (5.2–5.6), a first payout with open flags or an unusually large payout being put up for review (8), rejection of self-referral when you are a company (5.3), and – when Affilyflow has switched on enforcement of program rules – rejection of sales from a click that clearly broke the program's rules, and blocking in a program after repeated clear breaches when you are a company.
• A person decides: sales under review, self-referral when you are a natural person, identity matches, uncertain rule breaches, blocking after repeated breaches when you are a natural person, release of withheld payouts and any restriction, suspension or closure of an account.

6.1. If a decision is made automatically, you are notified of the reason and have the right to have it reviewed by a person (section 11). If the decision is wrong, we reopen the sale or lift the block.

6.2. We do not make decisions about commission for natural persons solely by automated processing – except rejection for clear rule breaches on the click when enforcement is switched on. In that case you are notified and have the right to a human review.

7.1. If a sale is rejected – by the store, by Affilyflow or automatically – the reason is chosen from a fixed list, and you can always see it on the sale:

• the order was cancelled, returned or refunded,
• partial refund,
• the order was not delivered or not paid,
• duplicate of another sale,
• test order,
• the customer came from another source,
• breach of the program rules,
• self-referral,
• invalid traffic or invalid sales,
• other reason – with an explanation.

7.2. The store can add an explanation, which you can read.

8.1. We may withhold a payout for manual review:

• when it is your first payout and there are open flags on your account (e.g. sales under review, a high share of filtered traffic, the same identity as another account or a warning from the payment provider),
• when the payout is substantially larger than your earlier payouts,
• when we have another specific and reasoned suspicion of invalid traffic or invalid sales.

8.2. The withholding covers the whole payout and lasts at most 60 days. You see on the payout in the dashboard that it is withheld and what kind of review it is.

8.3. If the review finds nothing invalid, we pay immediately. If we reject sales during the review, they are handled under sections 5 and 7 of the Affiliate terms, and the rest is paid out.

9.1. On a breach of the policy, we and the store may – depending on the seriousness – reject the sales concerned, remove you from a program, stop the collaboration between you and a store (the store's choice) or restrict, suspend or close your account (our choice).

9.2. Only the commission concerned. You only lose the commission from the sales that are invalid. Other honestly earned commission you keep and get paid, also if your account is closed.

9.3. Set-off only against due claims. If commission from a sale that was later finally rejected has already been paid out, we set off the amount against your future commission under section 7 of the Affiliate terms. We never set off an amount that is only under investigation – it can instead be withheld under section 8.

9.4. A store stops the collaboration. A store can block you from its program with one of these reasons: invalid traffic or invalid sales, bids on the store's brand in ads, spam or misleading marketing, harms the store's brand, or other. You are notified of the reason – not the store's internal note. From the block, your clicks to the store earn no commission. Sales recorded before the block are handled under the usual rules.

9.5. Suspension. A suspended affiliate cannot log in or use the API, and no new commission is recorded. We give the reasons with the specific facts by email no later than at the time of the decision.

9.6. New account after closure. If we have closed your account because you breached this policy, you may not create a new account or use someone else's. If you do anyway, we can close the new account; honestly earned commission is kept under 9.2.

9.7. In case of serious or repeated breach, we can demand that our and the store's documented loss is covered.

10.1. If we ask, you must within a reasonable time – normally 14 days – tell us where your traffic came from, show the page or campaign the link was in, and give us the information we need to assess a sale.

10.2. If we ask you to stop an activity that breaches the policy or the program's rules, you must stop it immediately.

10.3. If you do not cooperate, we decide the case on the basis we have.

11.1. If you disagree with a rejection – including an automatic one – a block, a withholding, a restriction or a suspension, you can ask for a review with the "Bed om en vurdering" (Ask for a review) button in the dashboard or by writing to info@affilyflow.com within 60 days. Write what it concerns and why you believe the decision is wrong.

11.2. A member of Affilyflow's staff who can change the decision and sees the whole trail – the click, the signals and the rules at the time of the click – assesses the case. We may ask both you and the store for information, and the store is heard if it made the decision. We reply in writing with reasons within 14 days.

11.3. You can ask which of your data led to the decision. We tell you the category and the specific facts (e.g. "the buyer's email matched your account's email"), but not the exact limits of our checks.

11.4. If your request is upheld, we reopen the sale and the commission is treated as a normal sale – or we lift the block or release the payout.

11.5. A complaint about a store's block cannot force the store to work with you, but Affilyflow can step in against stores that reject or block to avoid paying for real sales, e.g. by reopening sales where the reason does not hold.

11.6. The complaints procedure is voluntary, but we handle all complaints under it. Your right to complain to the Danish Data Protection Agency or go to court is not affected. How we process personal data in the checks is set out in the privacy policy.

12.1. We can change the policy with notice under section 14 of the Affiliate terms. Changes needed to stop a new form of invalid traffic may apply immediately.