Personal discount codes

A personal discount code is a code you tie to one specific affiliate. When a customer uses the code, the affiliate earns commission on the sale – even without a click. It catches the sales a link can't: a customer who declined cookies, or who saw the recommendation on their phone and bought on a computer. How to use the codes with creators is covered in the guide to influencer marketing.

Personal and general codes

A general code is shared together with the link. It makes the purchase cheaper for the customer, but it doesn't tell you which affiliate the customer came from.

Create a personal code

1. Create the code in your webshop as an ordinary discount code.
2. Create the same code in Affilyflow under Program → Discount codes.
3. Choose the affiliate under Who is the code for?. The affiliate must have joined your program.

The affiliate sees the code on the program page under Din personlige rabatkode (Your personal discount code) and can share it. Upper and lower case and spaces make no difference when the code is compared.

Click or code – who gets the sale?

• A valid click always wins. If the customer clicked an affiliate's link within the program's cookie period, the click decides the sale – even if the customer uses another affiliate's personal code. Last click wins.
• Without a valid click, the code decides. If the customer has no click, or the click has expired, the affiliate the code belongs to gets the sale.
• Other networks. In the WooCommerce plugin with Last click wins turned on, another network's most recent click also beats a personal code, so you never pay two networks for the same sale.
• The commission on a sale through a code is the program's current rate. There is no click to lock the rate on.

All the usual safeguards apply: self-referrals are rejected, a blocked affiliate earns no commission, the same order number only counts once, and the first sales from a new account are flagged for review and never approved automatically.

Privacy

An order without a click is only sent to Affilyflow when it was placed with a personal code. The script and the WooCommerce plugin fetch a list of one-way fingerprints (SHA-256) of your personal codes and compare the customer's code with that list inside your store. Orders with a general code, or with no code at all, never leave your store.

The code needs no storage in the browser. That's why it also works for a customer who has declined marketing cookies.

How the code reaches us

The code has to be included when the sale is reported. How depends on the platform:

<div hidden data-affilyflow-order="1008" data-affilyflow-total="540.00" data-affilyflow-coupon="ANNA10"></div>

Without a click, the script only sends a sale that has an order number, so a reloaded order confirmation can never count twice.

Stripe

Stripe only sends us the coupon's ID – not the promotion code the customer typed. So give the Stripe coupon the same ID as the personal code in Affilyflow. This works for one-off payments. Subscriptions still need a click.

What you and the affiliate see

• The sale details on your side show Attributed via: Personal discount code ANNA10 – no click.
• The affiliate sees the code on the program page and on the sale.
• Tracking coverage in Setup counts the sales that came through personal discount codes without a click.