Amazon Associates in Denmark: how it works in 2026

Short answer: yes, someone living in Denmark can earn money from Amazon's affiliate program, but there is no Danish program. Amazon has no amazon.dk on its overview of country programs as of October 2026, so you have to join one of the foreign ones – in practice typically Amazon.de (Germany) or Amazon.se (Sweden). That means your readers have to shop in a German or Swedish Amazon store for you to earn commission. Whether that fits your audience is the most important question in this whole guide.

We go through how Amazon's program (Amazon Associates, in German PartnerNet) works for an affiliate in Denmark: which countries you can choose, what the rates are, how long a click counts, how you get paid, and what to watch out for with ad labelling and tax. Finally we compare with Danish web shops via an affiliate network. All Amazon facts are taken from Amazon's own terms and rate overviews and apply as of October 2026 – Amazon changes them regularly, so check them yourself before you build a business on them.

Does Amazon Associates exist in Denmark?#

Not as a Danish program. Amazon's overview of international associates programs lists, as of October 2026, programs in among others the USA, the UK, Germany, France, Spain, Italy, the Netherlands, Sweden and Poland – but not Denmark. Each program is tied to its own Amazon store, and Amazon itself states that your associate ID only works in the store you have joined. If you want to earn on both Amazon.de and Amazon.se, you have to sign up in two places.

In the terms we have reviewed, we have not found a requirement that you live in the country the program belongs to. The terms require that you can legally enter into agreements and that you provide bank or payment details. Do read the terms yourself when you sign up, though – they are what applies, not our review.

Amazon.de or Amazon.se?#

The choice is about where your readers shop. Amazon.de is a big store with a broad range, but the language is German. Amazon.se is in Swedish and has its own rate overview, which as of October 2026 is higher than the German one in several categories. Rates are not the whole picture: a link to a store your reader will not shop in earns nothing, whatever the rate.

The table is simplified – both countries have more categories than there is room for here, and some products earn 0 %. On Amazon.de, for example, groceries and video games earn 1 %, while Amazon.se pays 10 % on Amazon's own devices such as Kindle and Echo. Amazon can also run special campaign rates. See the full overview in your associates dashboard.

The 24-hour cookie: the most important difference#

What many people overlook is how long a click counts. According to Amazon's terms, a purchase counts when the customer orders within 24 hours of clicking your link. If the customer adds the item to the basket within those 24 hours, the purchase also counts if the order is placed no later than 89 days after the click. The item must also be shipped and paid for within 180 days. If the customer only buys tomorrow, without having added the item to the basket, you get nothing.

By comparison, stores with us choose a cookie window between 14 and 90 days, and the window is locked on the click. That matters for expensive or considered purchases – a pram, a bike, a piece of software – where people compare for days before they buy. For cheap impulse purchases the window matters less, and there Amazon's broad range is a strength: you earn commission on the whole basket, including items you did not link to yourself.

How to become an Amazon associate from Denmark#

Payout: when and how#

According to Amazon.de's terms, commission is paid out about 60 days after the end of the month in which it was earned. You can choose bank transfer or Amazon gift cards; the minimum amount for bank transfer is €25 on Amazon.de and SEK 50 on Amazon.se. The money is paid in the store's currency, but you can choose another currency at Amazon's conversion rate. Gift cards can only be used in the Amazon store where the commission was earned.

At Affilyflow, approved commission is paid out automatically on the first banking day of the month in Danish kroner, once the balance is at least DKK 100. A sale is pending during the program's approval period (30–90 days) before it is approved.

Amazon or Danish web shops?#

Amazon is a good choice if you write for an international audience, in English or German, about products sold mainly on Amazon – or if your readers already shop there. If you write in Danish for Danish readers, it is often more natural to recommend Danish web shops: the reader shops in their own language, with Danish delivery and return rights, and a longer cookie window also catches those who think it over. Which stores you can choose from, and what they pay, you can see in the program directory.

One does not rule out the other. Many affiliates use several networks and programs and choose the best link for each article. The most important thing is to measure: look at EPC – earnings per click for each program, not just the rate. If you are new to the field, start with our guide to affiliate marketing.

Tax on Amazon commission#

Commission from Amazon is taxable in Denmark in the same way as commission from a Danish network – you are the one who must report it, because no Danish tax is withheld. VAT is more complicated when the commission comes from a foreign company: here the reverse charge rules typically apply, and that can require VAT registration. We have gone through the difference between Danish and foreign networks in affiliate income tax and VAT in Denmark. Check your specific situation on skat.dk or with an accountant – and if you are taxed outside Denmark, with your own tax authority.

If you want to get started with Danish programs instead or as a supplement, see how to become an affiliate with Affilyflow – and if you want to build a site for the purpose, we have the whole plan in build an affiliate site. What such a site can realistically earn, we work out in how much does an affiliate site earn?, and other routes to an online income are in make money online.